diff --git a/backend/app/routers/content.py b/backend/app/routers/content.py
index 7cdc9f1..f723a59 100644
--- a/backend/app/routers/content.py
+++ b/backend/app/routers/content.py
@@ -78,9 +78,21 @@ def generate_content(
     model = request.model or _get_setting(db, "llm_model", current_user.id)
 
     if not provider_name:
-        raise HTTPException(status_code=400, detail="LLM provider not configured. Set 'llm_provider' in settings.")
+        raise HTTPException(
+            status_code=400,
+            detail={
+                "message": "Provider AI non configurato. Vai in Impostazioni → Provider AI per scegliere il provider e inserire la API key.",
+                "missing_settings": True,
+            },
+        )
     if not api_key:
-        raise HTTPException(status_code=400, detail="LLM API key not configured. Set 'llm_api_key' in settings.")
+        raise HTTPException(
+            status_code=400,
+            detail={
+                "message": "API key non configurata. Vai in Impostazioni → Provider AI per inserire la tua API key.",
+                "missing_settings": True,
+            },
+        )
 
     # Build character dict for content service
     char_dict = {
@@ -98,6 +110,7 @@ def generate_content(
         llm_provider=llm,
         platform=request.effective_platform,
         topic_hint=request.topic_hint,
+        brief=request.brief,
     )
 
     # Generate hashtags
diff --git a/backend/app/schemas.py b/backend/app/schemas.py
index 39bd366..92ebfae 100644
--- a/backend/app/schemas.py
+++ b/backend/app/schemas.py
@@ -108,6 +108,7 @@ class GenerateContentRequest(BaseModel):
     platforms: List[str] = []              # new: multi-platform (overrides platform if non-empty)
     content_types: List[str] = []          # new: multi-type (overrides content_type if non-empty)
     topic_hint: Optional[str] = None
+    brief: Optional[str] = None           # editorial brief: technique + instructions for the LLM
     include_affiliates: bool = True
     provider: Optional[str] = None
     model: Optional[str] = None
diff --git a/backend/app/services/content.py b/backend/app/services/content.py
index b251ada..c8e1805 100644
--- a/backend/app/services/content.py
+++ b/backend/app/services/content.py
@@ -15,6 +15,7 @@ def generate_post_text(
     llm_provider: LLMProvider,
     platform: str,
     topic_hint: str | None = None,
+    brief: str | None = None,
 ) -> str:
     """Generate social media post text based on a character profile.
 
@@ -23,6 +24,7 @@ def generate_post_text(
         topic_hint: Optional topic suggestion to guide generation.
         llm_provider: LLM provider instance for text generation.
         platform: Target platform (e.g. 'instagram', 'facebook', 'tiktok', 'youtube').
+        brief: Optional editorial brief with narrative technique and detailed instructions.
 
     Returns:
         Generated post text as a string.
@@ -78,8 +80,17 @@ def generate_post_text(
     if topic_hint:
         topic_instruction = f" The post should be about: {topic_hint}."
 
+    # Brief is the highest-priority instruction — it overrides defaults
+    brief_instruction = ""
+    if brief:
+        brief_instruction = (
+            f"\n\nISRUZIONI OBBLIGATORIE DAL BRIEF EDITORIALE:\n{brief}\n"
+            f"Rispetta TUTTE le istruzioni del brief. "
+            f"Il brief ha priorità su qualsiasi altra indicazione."
+        )
+
     prompt = (
-        f"{guidance}{topic_instruction}\n\n"
+        f"{guidance}{topic_instruction}{brief_instruction}\n\n"
         f"Write the post now. Output ONLY the post text, nothing else."
     )
 
diff --git a/frontend/src/components/ContentPage.jsx b/frontend/src/components/ContentPage.jsx
index d983ec8..c80ac38 100644
--- a/frontend/src/components/ContentPage.jsx
+++ b/frontend/src/components/ContentPage.jsx
@@ -85,7 +85,13 @@ export default function ContentPage() {
       setGenerated(data)
       setEditText(data.text_content || '')
     } catch (err) {
-      setError(err.message || 'Errore nella generazione')
+      if (err.data?.missing_settings) {
+        setError('__MISSING_SETTINGS__')
+      } else if (err.data?.upgrade_required) {
+        setError(err.data.message || 'Limite piano raggiunto. Passa a Pro.')
+      } else {
+        setError(err.message || 'Errore nella generazione')
+      }
     } finally {
       setLoading(false)
     }
@@ -140,11 +146,23 @@ export default function ContentPage() {
         </div>
       )}
 
-      {error && (
+      {error && (error === '__MISSING_SETTINGS__' ? (
+        <div style={{ padding: '1.25rem 1.5rem', backgroundColor: '#FFFBEB', border: '1px solid #FDE68A', borderLeft: '4px solid #F59E0B', marginBottom: '1rem' }}>
+          <div style={{ fontWeight: 600, fontSize: '0.9rem', color: '#92400E', marginBottom: '0.5rem' }}>
+            ⚙ Provider AI non configurato
+          </div>
+          <p style={{ fontSize: '0.85rem', color: '#78350F', margin: '0 0 0.75rem', lineHeight: 1.6 }}>
+            Per generare contenuti devi prima configurare un provider AI (Claude, OpenAI, Gemini...) e inserire la tua API key.
+          </p>
+          <Link to="/settings" style={{ ...btnPrimary, backgroundColor: '#F59E0B', textDecoration: 'none', fontSize: '0.82rem', padding: '0.5rem 1rem' }}>
+            Vai alle Impostazioni →
+          </Link>
+        </div>
+      ) : (
         <div style={{ padding: '0.75rem 1rem', backgroundColor: 'var(--error-light)', border: '1px solid #FED7D7', color: 'var(--error)', fontSize: '0.875rem', marginBottom: '1rem' }}>
           {error}
         </div>
-      )}
+      ))}
 
       <div style={{ display: 'grid', gridTemplateColumns: 'repeat(auto-fit, minmax(300px, 1fr))', gap: '1.25rem' }}>
         {/* Generation form */}